In partnership with
WHAT WILL I DO?
In the Postgraduate in Blanding you will develop a project led by tutors in the field of design, art direction, strategy and narratives. This project will be the backbone of the programme, which will include talks with world–class speakers, workshops, field trips and special guests.
HOW DOES IT WORK?
The three months programme revolves around four main axes: Research and Critical Thinking, Speculative Thinking, Identity Design and Communication Strategy. Through talks, debate sessions, laboratories and innovative formats, we provide the space for experimentation in contemporary branding, promoting a hands-on approach focused on creating a brand that can generate influence, master the rules of attraction and belonging and craft meaningful content.
The approach of the programme lies upon creativity as a tool to reimagine the world as it is. From business to activism, being able to envision new worlds and create innovative solutions is a necessity in this complex era. Speculative design is a methodology that aims to create a space for reflection, to embrace imagination, not just to solve problems but to create world–changing innovations. We believe that it is crucial for contemporary creators to detach from specific skill sets and disciplines, and instead focus on building a more global, liquid and holistic vision of branding, understanding the relationship between each and every part of the communication process.