Acid House Barcelona is a Cultural and Creative Hub for Business Innovation in Poblenou (22@). An initiative by Folch.

POSTGRADUATE IN BLANDING

Acid House presents in partnership with
ELISAVA School of Design and Vice

POSTGRADUATE IN BLANDING

“LIQUID IDENTITIES”
Design liquid brands for our contemporary world. Learn how to go beyond clients' needs. Forget branding as usual.

Title: Postgraduate in Blanding
Dates: September to December 2020
Language: Spanish
Location: Barcelona
Price: 6.450€

The Postgraduate in Blanding is a programme for designing contemporary brands. In Autumn 2020, a selected and talented group of art directors, graphic and motion designers, strategists, communications managers, copywriters, etc, will come to Barcelona and join the programme, which aims to go beyond the current framework of branding and visual identity, developing future strategic scenarios, exploring matters that go beyond a client’s needs, and eventually enabling them to come up with unexpected and bold creative solutions. Contemporary identities —like water— have to adapt to a multitude of audiences, formats, devices, audiences and narratives. Brands need to be sensible to different audiences, to be able to shift strategically and adapt continuously to an ever-changing scenario.

WHAT WILL I DO?
In the Postgraduate in Blanding you will develop a project led by tutors in the field of design, art direction, strategy and narratives. This project will be the backbone of the programme, which will include talks with world–class speakers, workshops, field trips and special guests. 

HOW DOES IT WORK?
The three months programme revolves around four main axes: Research and Critical Thinking, Speculative Thinking, Identity Design and Communication Strategy. Through talks, debate sessions, laboratories and innovative formats, we provide the space for experimentation in contemporary branding, promoting a hands-on approach focused on creating a brand that can generate influence, master the rules of attraction and belonging and craft meaningful content.

THE APPROACH
The approach of the programme lies upon creativity as a tool to reimagine the world as it is. From business to activism, being able to envision new worlds and create innovative solutions is a necessity in this complex era. Speculative design is a methodology that aims to create a space for reflection, to embrace imagination, not just to solve problems but to create world–changing innovations. We believe that it is crucial for contemporary creators to detach from specific skill sets and disciplines, and instead focus on building a more global, liquid and holistic vision of branding, understanding the relationship between each and every part of the communication process.

  • Postgraduate
  • Blanding
  • Communication
  • Narrative
  • New Business
  • Design
  • Strategy

BE AN EARLY BIRD.
This is just the beginning. The lineup of speakers, teachers, and activities will be announced very soon!

APPLY TODAY!

We encourage students of various professional and academic backgrounds, experiences and trajectories to apply. You can apply until the 5th of January 2020. After completing the pre-application form, you will hear from our academic department who will tell you how to conclude your application. Selected students will be announced in January 2020.

🔴 DEADLINE FOR ALL APPLICATIONS:
5th January 2020 at 12:00 am cet.

The interviews will be conducted between 13—17 January 2020. All selected applicants will be informed by email on 20th January 2020. Limited to 25 students.