In partnership with
Students will be encouraged to go out into the neighborhood, to get to know its personality, as well as engaging in leisure and cultural activities. We will give them the tools for flag design as well as a methodology for place branding, in order to stimulate the process of research and co-creation. The final proposal will be selected and presented to the city.
Poblenou is a neighbourhood in the cultural heart of Barcelona, one that has seen a flourishing of new businesses emerge thanks to forward-thinking ideas, innovation, technology and design. Nowadays it’s also a hotspot for renowned companies and studios such as Amazon, Canada, Disseny Hub, Mobile World Capital Foundation, Hey Studio, Goroka, Glovo, Playground, Sónar, Primavera Sound, and Mango Innovation Centre among others.
Poblenou Urban District, the Municipality of Barcelona, local associations, creative studios and companies, as well as international experts on place branding will be participating in the workshop. Additional activities will take place including a bike tour around the neighborhood and a creative studio visit.